BDI member , whose portfolio includes consumer products, transportation, packaging and environment design, has won two coveted DBA Design Effectiveness Awards for its Superlight aircraft seat plus a Chicago Athenaeum ‘Good Design’ Award for its Remington hair-care products.
The Superlight, designed for Acro Aircraft Seating, won the prestigious DBA GOLD Design Effectiveness Award in the professional product category, followed by a second award for Innovate Material Use.[
“Our design work is a careful balance between art and engineering, between ambition and constraint. The Superlight seat is a perfect example of a stylish design solution that benefits the passenger, while also introducing huge commercial benefits. We are delighted to have won a Design Week Award for this seat and to follow that with not one but two DBA Design Effectiveness Awards has left us almost speechless” comments Peter Tennant, Director at Factorydesign.
The seating, which was designed specifically for short-haul flights, is the lightest of its kind and provides significant cost-savings as well as reducing environmental impact. Installed into a typical low-cost aircraft such as a Boeing 737, it could potentially save 950kg (approximately $200,000 per year).
To top off this success, two of Factory’s recently released hair-care products for Remington won Chicago Athenaeum ‘Good Design’ Awards. Founded in Chicago in 1950, Good Design remains the oldest and the worlds most recognised programme for design excellence worldwide.
Contact: Peter Tennent, Director, Factorydesign
+44 (0)20 8748 7007,
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