Manchester based BDI member has delivered a complete design and manufacturing management solution for Mi-Zone, a compact personal alarm designed to reduce loss and theft that went on sale in May. Have you ever had that sinking feeling on reaching for vital possessions, only to realise with that they are not where you expected them to be? You’re far from alone. A recent study for Dell showed that a laptop is stolen every 53 seconds and Transport for London finds over 184,000 pieces of lost property each year. When attached and wirelessly linked to any Bluetooth enabled mobile device, Mi-Zone keeps a discreet eye on the things people love. And when either the alarm or the device moves out of a pre-set proximity zone, both flash and sound to alert the owner.
Carl Stone Lucid’s Creative Director explains: “Mi-Zone asked our team to develop its product ideas. We created industrial design alternatives, extensively researching potential consumer reactions. The deliverables involved a great deal of work with specialist Bluetooth developers, prototyping, test and packaging development.”
The project extended beyond design into helping get Mi-Zone to market, including supplier sourcing for components and the quality control and delivery of the first batches.
Carl adds: “Lucid has been accredited to ISO 9001:2008 for design and production management for years. Our clients really value the know-how and contacts we can deliver to smooth the transition of a product concept into production.”
Lucid Innovation’s brand, product and pack creation team has worked with brands including Brother, Boots, Yorkshire Tea, Guinness, Heineken, Coors, Radox, Royal Mail and the NHS.
Contact: Lucid Innovation
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