Rachel Horne, one of the presenters of the Innovation Slot on the Radio 2 Drive Time show, recently contacted BDI about getting a member to talk about an interesting, everyday consumer product they’d helped bring to market. She chose drinking cup for the slot.
Senior partner Austen Miller explained to Rachel and Patrick Kielty that 3form was approached in 2000 by a retailer who was losing market share following the introduction of a non-spill spouted cup. The client was totally enthused when they saw the design for a stylised ‘training’ cup that had holes round the outside, which they mistakenly thought was spill-proof…..
The 360 cup was subsequently designed, developed and patented by 3form, and won the Consumer Product of the Year (Plastics Industry Awards 2009). The 360° rim doesn’t interfere with teeth development; it encourages the development of speech muscles; it helps toddlers move easily to an open cup. In fact, babies and toddlers can drink all round the cup and it remains spill proof even when turned upside down.
Austen also talked out some of the other diverse projects he and the 3form Design team have worked on, including a new boat design and a rebreather for a nuclear submarine.
Austen commented: “As radio 2 is the most listened-to radio Station in the country, this opportunity gave 3form a fantastic platform from which to talk about our work. It proves that BDI really is becoming the go-to place for design and innovation topics.”
The interview was broadcast on Friday 20 July to an audience of 5.68 million.
Click here to listen to it:
Contact: Ally le Sueur, Operations Manager, 3form Design
+44 (0)1264 326306, ,
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