BDI member , the London-based strategic branding consultancy has completed an extensive branding, PR and production programme for Roques O’Neil.
‘Therapie’ is a range of organic aromatherapeutic products created by Michelle Roques O’Neil, an experienced and highly respected aromatherapy practitioner. The new range comprising five core products, is aimed mainly at a professional female clientele, and is being positioned as a premium .
In a market where a product’s presence alone can make or break a range, ‘Therapie’ is in a commanding position. The brand identity is distinctive, stylish and memorable, and the componentry (for example, violet glass bottles) are of high quality. At the heart of the , a butterfly symbol frames a stylised initial letter ‘T’, wherein the butterfly is a metaphor for change. The typography is deployed in a simple, understated way, which invests the products with a quiet confidence appropriate for the target market.
Greenwich Design’s other clients include Shell International, HSBC, Dorling Kindersley, M&S, NHS, Mothercare, Air Menzies, Avanti Gas, Canary Wharf Retail and Integralis.
Contact: Simon Wright, MD, Greenwich Design
+44 (0)20 8853 3028, ,
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