Honey, the London based design and brand consultancy, has develop the new brand vision, identity and store design concept for one of Britain’s hottest challenger brands Real Burger World (RBW).
RBW shot to fame last may (2004) on channel 4’s Risking It All programme. They appointed Honey following a 3-way pitch in February 2004 with a brief to strategically review, establish and communicate a clear brand vision to RBW customers.
Following the review, workshops were set up to establish the future brand vision and a new brand identity, store concept, packaging and communications were created.
The new identity captures the dialogue and relationship RBW has with its customers, with brand imagery emphasising the community that has been created around their ‘mission’.
RBW and Honey have clearly redefined the new standards for quality fast food - delivering ‘the best burger you have ever eaten’ in a unique, quirky, fun and engaging environment.
Honey’s Managing Director Douglas James said ‘Everybody loves a burger – they do now!’ Naz Choudhury Managing Director said ‘Honey turned around our brand – the customers loves it!’
FACTS
Real burger world
Real Burger World was established in 2003 with the intention of redefining the UK fast food market with a clear positioning strategy - Real food NOT junk food! The aim is to develop RBW into a national brand offering an affordable healthier fast food option within a £2.5 billion market - making and serving the best fresh natural handmade burgers, fries and fruit shakes.
Honey
Central London based Honey designs for consumers’ desires, building strong brands across retail, corporate and FMCGs covering strategy, graphic communications and packaging, through to environment. Clients include BHS, Shellys, Barratts, Homebase, Diawa securities and UBS. Founded in 2003 by Douglas James – previously with 20|20, Debenhams and Conran Design
Douglas James
Founder – Managing Director
Honey Creative
020 7354 4150
doug@honey-creative.co.uk
Submitted: 11 Aug 2005
|
