By Dr Frederick Mostert
Publication Date: Thursday, 1st February 2007 Price: £14.99
The only plain-English guide that demystifies how to protect your intellectual property rights
“Designers need to know how best to protect their creations. This book tells you how.” Stella McCartney
Have you been watching Dragon’s Den? Are you setting up a website or launching a new product? Maybe you are looking to invest, or safeguard your creation? If you’ve got big ideas, this is your wake up call to protect, profit and prosper from them. By explaining in plain-English the importance of intellectual property, a complex area of law, From Edison to iPod makes this subject accessible to everyone, especially non-lawyers. Dr Frederick Mostert’s new book will appeal to anyone with a valuable idea: entrepreneurs, inventors, marketing executives, designers, investors, web scientists, also law students, etc.
• What are trade marks, copyright, design rights, trade secrets and patents?
• How can you prove that you were first with your idea?
• How and when should you register your idea?
• What can you do if someone copies your idea?
• How can you strategically build an intellectual property portfolio?
Dr Frederick Mostert, an intellectual property guru and Past President of the International Trademark Association, has counselled celebrities and public figures including President Mandela, Sylvester Stallone, Catherine Zeta-Jones and Michael Douglas, Boris Becker, Stella McCartney and the Shaolin Monks. Follow his practical tips and expert advice in From Edison to iPod and learn how intellectual property works, how to develop strategies to protect your ideas, and find out how to get an idea out of your head and into action.
“Why should I care about intellectual property?” you might ask. IP is important for any number of reasons. For example, did you know that the counterfeiting industry is notorious for Children’s Rights abuses? Children, working in sweatshops, manufacture most of the counterfeit products. Not only are these children denied education but also there have been incidents where counterfeiters have broken children’s legs to ensure that they would not be able to escape. Furthermore, counterfeiting funds terrorism and other illegal activities, such as human and drug trafficking. Did you know that one of the Madrid Train attackers was a well-known counterfeiter?
Dr Frederick Mostert believes passionately in educating people on the subject of intellectual property, particularly the importance of using trade secrets, patents and design rights. In From Edison to iPod, he is plain speaking about using all these tools to help protect your ideas and creations, and on the 14th, 15th and 16th February 2007, Dr Frederick Mostert will be available for interview in the UK. We also have a number of UK case studies available, such as James Dyson’s vacuum cleaner; Chef Bill McCarrick's chocolate and pastry creations; Apple’s unique iPod; and our favourite drink, Coca-Cola.
To celebrate publication of From Edison to iPod in the UK, DK is hosting a ‘champagne and chocolate launch party’ with Dr Frederick Mostert on the 10th Floor, 80 Strand, London, WC2R 0RL, 6.30-9pm on Monday, 12th February 2007. Please note the revised date and RSVP by e-mail: alex.bailey@uk.dk.com
Dr Frederick Mostert is also taking part in the Harper’s Bazaar Summit on 15th February 2007 at the Dorchester, London.
For review copies and further information, please contact
Alexandra Bailey on 020 7371 9283, or by email, alex.bailey@uk.dk.com
www.dk.com
www.fromedisontoipod.com
“This book democratizes intellectual property and makes it accessible for all to use and understand.” – Nelson Mandela
“Confucius says ‘My education is open to everyone.’ I say ‘This book makes everyone understand intellectual property.” – Jackie Chan
“I never believed my pastry creations could be protected by intellectual property!” - Bill McCarrick, Master Chocolatier and Pastry Chef, Sir Hans Sloane Chocolate & Champagne House
"Intellectual property is a powerful tool for economic growth, and entrepreneurs and politicians alike need to read this book." - Dr Kamil Idris, Director General, World Intellectual Property Organisation
"Fred has written the book I would have liked to write. He's an expert and it shows. He covers everything you need to know, and in plain English. This book will be a boon to all innovators." - Ron Marchant, Chief Executive, UK Patent Office
Submitted: 10 Feb 2007
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