CARDIFF School of Art & Design (CSAD) at the University of Wales Institute, Cardiff (UWIC) has made a bold statement with its striking new prospectus.
They say that a picture tells a thousand words and the eye-catching cover photograph is a perfect example of the extraordinary work being carried out by CSAD students and shows how they are encouraged to explore their creativity.
It features a close-up of Clare Adams, who achieved a first class honours in Fine Art: Time Based Practice, and goes on to explain inside the prospectus why she is covered in sugar.
After creating a corridor of light structured by five 1,000 watt lights shining through stretched cotton, Clare covered the floor in bleached white sugar as well as her own naked body. Standing at the end of the blinding corridor, she waited with closed eyes as, one at a time; the audience was guided from pitch darkness towards her armed with a camera.
As a member of the audience entered Clare would say: “In one minute I will open my eyes and this moment will end.”
Explaining how she conceived the idea behind her project called ‘Limited Edition’, Clare said: “I had been researching the visual coding of advertising and came across the history of the Coca Cola bottle and its iconic curved bottle; its imagery was designed to remind us of the sexual voluptuous woman, yet it’s nevertheless a commodity to be bought and sold. Building hype for a moment that is ultimately disposable.
“The idea behind ‘Limited Edition’ was to create a live ‘moment’ between myself and the audience members that would represent the exchange between product and consumer, one and the ‘other’.
“This performance harnessed the cold, revealing methods of advertising to create an opposing sensory intimate encounter between skin and sugar, art and viewer hoping to transcend visual systems through metaphoric exposure.”
CSAD’s new prospectus Features almost 100 pages which details the numerous varied undergraduate courses on offer - from Ceramics to Architectural Design Technology - as well as information about Masters programmes, Research and Cardiff’s Open Art School.
Professor Gaynor Kavanagh, Dean of CSAD, said: “We are thrilled with the new prospectus. The images of Claire’s thought-provoking work sums up so much about the innovation and dynamism to be found in the School.”
Submitted: 07 Nov 2007
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Sarah Narusberg |
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snarusberg@uwic.ac.uk
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