Extensive insight research revealed a number gaps in the weaning market, including areas where parents were adapting items designed for other uses to fit needs where products were not available. The design team developed a number of unique concepts, designed to make a parent or carer's life easier and fit better with their lifestyle and needs. Containers were designed to adapt to children's changing apetites. The mix & match lids and other attachments allow for beakers to become snackpots, feeding bowls or freezer storage making the range much more versatile than competitors. All products either stack, nest or fit inside each other to optimise storage efficiency for on-the-go or not-in-use. All products are Steriliser, Dishwasher, Freezer and Microwave safe, avoiding the need for multiple container to heat, store or feed from, ultimately saving time, money and energy.