Developing amazing customer experiences: Inside and out
18 December 2012
Moving from a service-centric to a customer-centric business requires a wholly different ethos. In this BDI thought leadership piece Julie McManus, Knowledge Manager at Engine Service Design, defines best practice in achieving and sustaining the transition.
Which brands were the Olympic winners and how will your brand next strike gold?
18 December 2012
That is the question posed by BDI member TDG in this Thought Leadership piece. For a few short weeks, the London 2012 Games was a catalyst for initiatives that put many brands in the spotlight. But now that our memories are starting to fade, what can brands do to remain relevant and front of mind in 2013?
Technology in the retail sector ‒ balancing needs with capabilities
30 August 2012
In this thought leadership piece BDI member Julie McManus, Knowledge Manager at Engine Service Design, argues that high street shopping is an experience that can be enhanced by services supported by technology.
Can 3D print technology help innovative organisations to bypass the bank - and thrive?
13 August 2012
Entrepreneurial organisations face huge challenges right now: rising costs of manufacturing in the Far East; unprecedented competition; increasing consumer expectations; and a shortage of credit to finance development and growth - to name but a few. In this BDI Opinion piece Alistair Williamson, BDI National Board Director and MD of Lucid Innovation, believes that the emergence of 3D printers offers a significant opportunity to change the way they do business.
What do to when manufacturing in China goes wrong
25 July 2012
The lure of manufacturing in China has grown to such an extent that it has become the accepted ‘go to place’ for manufacturers the world over. However what happens when it goes wrong? In this BDI Opinion Piece, Jeremy Offer at Industrial Design consultancy, Dekode, and Josh Wong, China Specialist and Partner at International Law Firm, DLA Piper, explain how you can overcome some of the pitfalls.
How to accelerate the broader adoption of strategic design
13 July 2012
In this BDI opinion piece, Joss Newberry, Managing Director of Opius Design, articulates the difficulties industrial designers face in persuading organisations that design, and in particular strategic design, can be used effectively to bring about the changes necessary to drive innovation and describes the approach Opius has adopted to overcome them.