THIS marketing event, now in its fourth year, gathers 150 leading marketers together to generate fresh ideas. It is a space in which conventional thinking is challenged and critical visions, tools and insights are shared. With interactive sessions led by the most unexpected and talented individuals, this summit will provide our audience with new approaches to marketing in today’s challenging environment.

THE THEME THIS YEAR
BRAND. It could be the most valuable asset you have. Is it as powerful as it could be? Does it engage consumers who are exposed to ever more brands, and who demand ever more meaningful, personal relationships with them? Is it strong enough for you to withstand increasing competition to your company? In 2013, The Big Rethink will invite you to think about interesting ways to make your brand more powerful.

ATTEND THIS EVENT TO:

KNOW YOUR OWN STRENGTH: How can the power of brands be measured?

UNDERSTAND THE POWER OF MYSTERY: How can brands benefit from mystery, magic and exclusivity in the information age?

FIND ANSWERS TO PROVOCATIVE QUESTIONS: Does sex still sell?

LEARN FROM POWERFUL CASE STUDIES: A series of case studies will reveal the successful ways in which leading brands are creating emotional engagement with consumers.

MAKE YOUR BRAND MORE POWERFUL

Speakers include:

- Lane Greene, Business Correspondent, The Economist
- Sir John Hegarty, Worldwide Creative Director and Founder, Bartle Bogle Hegarty (BBH)
- Alastair Campbell, Advisory Council, Portland
- Roisin Donelly, Corporate Marketing Director and Head of Marketing, P&G
- Lionel Benbassat, Director of Marketing and Brand, Eurostar
- Damien Whitmore, Director of Public Affairs and Programming, The Victoria and Albert Museum
- Fabien Riggall, Founder and Chief Executive Officer, Future Cinema
- Craig Inglis, Marketing Director, John Lewis
- Maria Sebregondi, Vice-president of Brand Equity and Communications, Moleskine
- Larry Light, Global Chief Brands Officer, Interncontinental Hotel Group
- Sam Gosling, Professor of Psychology, University of Texas, Austin; Author, "Snoop: What your stuff says about you"
- Jessica Mann, Sponsor of Mergers and Acquisitions, Senior Vice-president, Global Corporate Communications, Shire
- Jeremy Heimans, Founder, Purpose
- AK Pradeep, Founder and Chairman, Neurofocus
- Brian Millar, Director of Strategy, Sense Worldwide
- Tim Leberecht, Chief Marketing Officer, Frog
- Matthew Barwell, Western Europe Consumer Marketing & Innovation Director, Diageo