BDI member has created the interiors for the new branch of Primark, which has opened on London’s Oxford Street the second Primark store to open on the street using their interior design.
The consultancy has worked with the brand since 1989 on store interiors, creating concepts for branches across the and Europe.
The new Oxford Street branch will not feature a new store concept, though David Wright, Dalziel + Pow Group Marketing Director, says there will be lots of new introduced in the 6500 square metre shop space for example, the large screens displaying products and promotions. The black and blue colour palette is used throughout and is echoed in fittings such as fluorescent pieces and visual merchandising displays.
The in-store wayfinding aims to create a ‘conversational’ feel, following the ‘Primark Goes Local’ idea that was debuted in the Westfield Stratford branch and has since been used in around 10 further stores.
Contact: David Wright, Group Marketing Director, Dalziel + Pow
+44 (0)20 7837 7117, ,
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